Optimize your Kajabi Checkout Page for higher conversion

We have been using Kajabi since 2017 for our Norwegian courses. To improve our own conversion rate and make Kajabi work a little better, we have added a few "checkout hacks" that we believe you will like.

1. Remove login option

To increase your conversion you should reduce the amount of checkout form fields to the absolute minimum, ideally just their email address and card information.

We have experienced some friction around the "log in" option, so we decided to remove the login from all checkout pages.

A returning customer that tries to login before a purchase will usually result in them needing to reset the password, which creates a huge barrier to pay. So why not remove it all together?

To remove the login option from all checkout pages, first go to your Checkout Settings and paste the code below into "Footer Tracking Code":

<script> // Hide login
$(".checkout-panel__log-in-link").hide();
</script>

2. Add stripe and card payment logos

Adding the Stripe and card logos can increase trust.

To add the above logos to your checkout page, first go to your Checkout Settings and paste the code below into "Footer Tracking Code":

<script> // Card payment logos
$('.panel-body').append('<img src="https://app.edpay.co/image/stripe_payments.png"/>');
</script>

Do you want a different picture? Then just change the URL maked in red :)

3. Add a "money back guarantee"

If you are like us, then you only want happy customers. We will refund 100% of the money if our customers are not happy. So, we decided to add the money back guarantee to the bottom of every checkout page, like this:

To add a money back guarantee to your checkout pages, first go to your Checkout Settings and paste the code below into "Footer Tracking Code":

<script> // Money back guarantee
$('.panel-body').append('<p style="text-align: center; margin-bottom: 0px;">💚 100% money back guarantee!</p>');
</script>

You can change the text as you need :)

4. Change default country

If you need your customers address, then you might want them to fill out their home country. Kajabi’s default country is set to USA. But if you are located in a different country, like us from Norway, then you might want to change the default country.

All you need is your countries two digit ISO code, which you can find here: https://countrycode.org/

For Norway the country ISO code is «NO», so just remove the red "NO" below with your country's ISO code.

To change the default country on all your checkout pages in Kajabi, first go to your Checkout Settings and paste the code below into "Footer Tracking Code":

<script> // Default country
$(window).load(function (){
$('#input-address-country').val("NO");
$('#input-address-country').trigger("change");
});
</script>

5. Add upsells or course options

We sell our courses with either 12-months or lifetime access, so adding a upsell option on the top of the checkout page makes a lot of sense. We have added the 12-months and lifetime options as a select option on the top of the checkout fields, like this:

You can find a step by step guide on how to create upsell options in Kajabi here: https://www.edpay.co/blog/how-to-add-checkout-options-in-kajabi

6. Add Klarna as a one-click payment option (EU only)

Kajabi Payments are "just around the corner", and has been this way for a quite some time now. The need to add Klarna to our own portal made us create Edpay. With Edpay eurpoean creators can integrate Klarna with Kajabi.

Klarna has increased our conversionrate a lot! Our customers don't need to find the wallet and card information and they can choose to pay in installments while we receive the full payment up front.

Read more about Klarna in Kajabi and how to get started, here: https://www.edpay.co/klarna-kajabi

7. Create a sense of urgency

One of the best ways to help your customer make a decision to buy (or not), is to create a deadline for when they need to make the decision. This way you will remove the "maybe later" option and in a way force your customer to make a decision.

This is simple if you have a big launch, where you can use one of Kajabi's built in time and quantity limits: https://kajabi.com/blog/gtm-limited-time-limited-quantity

But with evergreen content, this is a bit trickier. The tricky part is to make the deadline authentic - the deadline needs to be a real deadline! If it is not a real deadline you will loose all your credibility with the customer and they will never trust you again.

To create authentic evergreen funnels, you can use one of the following softwares:
- Timeline funnel (built in Kajabi - recommended): https://www.jiffycoursesonline.com/kajabi-timeline-funnel
- Deadline funnels: https://www.deadlinefunnel.com/

8. Send cart abandonment emails

Some customers might start to fill out the payment form, but are not able to complete it for different reasons. Make sure you follow up on them with a simple email reminder. This option is not on by default, so you need to activate "cart abandonment emails" for all your offers. You can find this under Settings, here:

Other resources to optimize your checkout page in Kajabi:

Optimize your checkout conversion for digital products: https://kajabi.com/blog/the-ultimate-guide-to-optimize-your-checkout-conversion-for-digital-products
Kajabi Checkout Pages: Optimizing for Conversions: https://danlok.com/kajabi-checkout-pages-optimizing-for-conversions/
15 Ways To Optimize the Kajabi Checkout Page To Increase Sales: https://www.linkedin.com/pulse/15-kajabi-checkout-design-steps-increase-your-online-caroline/
Optimising your Kajabi checkout for a better, higher converting mobile experience: https://www.theunicornadvisory.com/blog/Kajabi-tutorial-optimising-your-Kajabi-checkout-for-higher-converting-mobile-experience
How I Created a High-Converting Kajabi Checkout Page: https://supplygem.com/kajabi-checkout-page/

We hope you found this blog useful. Please reach out to us if you have any questions or other checkout hacks we can include in the list: [email protected]